Case Study of the Monet Group of Resorts-Free-Samples for Students

Question: Discuss about the Case study of the Monet group of resorts. Answer: Introduction Monet Group is the merger of five hotels. They have taken the decision of merging their hotels into one for a better business and more profit (Bloom et al., 2014). The wide variety of living quarters involves all sorts of backpackers, bed to breakfast homes. Even various luxurious suites are also available. This Monet Group provides alternatives to all recognized booking web sites like travel.com.au and booking.com. This service allows the customers to book the hotels directly. The senior management has taken few decisions for their business (Chomicki Saake, 2012). These decisions include the starting of an innovative customer loyalty scheme known as the Monet Loyalty for their existing customers, develop several interactive technologies and tools for enabling the customers in selecting the tours, they are interested. The third decision undertaken by them is the implementation of a new Enterprise Resource Planning for the integration of all the functions, implementing a new Web 4.0 level with with intelligent electronic portal should allow the customers for the self-management their account with the company and in customizing their bookings and shopping experiences (Laudon Laudon, 2013). The following report analyzes the four major decisions taken by the management of the Monet Group. Proper recommendations are also provided in the business report. Discussion Critique The critique of any decision helps to understand the pros, cons or the expected outcomes of a particular suggested project or situation. In a business, when a project is suggested by someone, a proper critique is analyzed or calculated for every decision undertaken (Mithas et al., 2012). The critiques of the four decisions of the management of the Monet Group are as follows Monet Loyalty: This would be one of the best decisions for the Monet Group. The loyalty scheme for customers known as the Monet Loyalty will attract more customers (Pearlson, Saunders Galletta, 2016). The existing customers would be getting this loyalty scheme, which would eventually stop them going to any other hotel or resort. This loyalty scheme will be providing special concession for the existing customers. As the business is new in the market, they will be providing this loyalty scheme or privilege to the customers, which will be extremely beneficial for the business (Peppard Ward, 2016). Therefore, this decision would be perfect for the Monet Group. Interactive Tools: These interactive tools will be helping the Monet Group in enabling the customers in selecting the tours they are interested. The customers would not have to dependent on the resort group and would not have to accept the decision of the resort (Luftman et al., 2013). Rather they would be taking their decisions. However, not all customers are habituated with all types of tools. Many customers may find difficulty in using these tools. Therefore, this decision can have a dilemma in future. ERP System: The new ERP system will integrate all the functions and operations in a single system (Holtshouse, 2013). This will eradicate all the complexities of integration of business functions and operations. However, there is a problem in implementation of ERP system. ERP systems are extremely costly when they are implemented at first. As the Monet Group is a new business, they should twice before taking this step. Extra expenses can lead their business to severe losses (Rainer et al., 2013). Therefore, this particular decision of implementation of ERP system in the business is not correct, at least for the first six months. Web 4.0: This new Web 4.0 will allow the customers to manage their own accounts. This particular decision is not feasible at all (Galliers Leidner, 2014). Customers will be facing serious problems while utilizing this system. Moreover, giving this much liberty to the customers, can be dangerous for any business. Any wrong step in the business can cause severe loss to the business. Recommendations The Monet Group may face several problems and turmoil in their business. However, these problems can be eradicated by following simple suggestions. The recommendations for this particular case study are as follows: Monet Group should attract new customers. This is possible only when the existing customers will visit more. Moreover, the marketing team should make innovative strategies for their business. Discounts is another suggestion for the resort group. They should provide discounts for their loyal customers. Maintaining a good relation with the customers is the last recommendation for the Monet Group. They will bring profit to their business. Conclusion Therefore, from the discussion it can be concluded that Monet Group is the merger of five hotels. They have taken the decision of merging their hotels into one for a better business and more profit. The wide variety of living quarters involves all sorts of backpackers, bed to breakfast homes. Even various luxurious suites are also available. This Monet Group provides alternatives to all recognized booking web sites like travel.com.au and booking.com. This service allows the customers to book the hotels directly. The senior management has taken few decisions for their business. These decisions include the starting of an innovative customer loyalty scheme known as the Monet Loyalty for their existing customers, develop several interactive technologies and tools for enabling the customers in selecting the tours, they are interested. The third decision undertaken by them is the implementation of a new Enterprise Resource Planning for the integration of all the functions, implementing a n ew Web 4.0 level with with intelligent electronic portal should allow the customers for the self-management their account with the company and in customizing their bookings and shopping experiences. References Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chomicki, J., Saake, G. (Eds.). (2012).Logics for databases and information systems(Vol. 436). Springer Science Business Media. Galliers, R. D., Leidner, D. E. (Eds.). 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G., Splettstoesser-Hogeterp, I., Sanchez-Rodriguez, C. (2013).Introduction to information systems. John Wiley Sons.