Royal Caribbean International Case Analysis Essay examples -- Royal Ca

1.IntroductionDeep-sea passenger transportation are amongst the most chop-chop growing and evolving sectors in the hospitality industry(Wie, 2004, Douglas et al., 2010). As such, there underscores the need for strategy development to ensure the long-term success of firms in this industry. This report would focus on Royal Caribbean Internationals operations in Singapore, and analyze it based on its external and internal environments, while concluding with a recommendation of strategies that could be adopted as part of the organizations long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean Cruises Ltd. which provides one-stop vacation services that includes hotel, dining and entertainment. Additionally, land tours, stopovers and airport transfer services choose also been offered in recent years to maximize the customer experience(Royal Caribbean International, n.d.). 2.External Analysis2.1 ruminator AnalysisVarious academics have highlighted the cr itical role that the PESTLE framework plays in aiding organizations to analyze its external environment(Johnson et al., 2012 Senior and Swailes, 2010 Gomez-Mejia and Balkin, 2011). PoliticalOwing to the welcoming attitude maintained towards foreign firms, low levels of corruption, stable political climate, and severe relations with neighboring countries (MarketLine, 2013), there is little political risk faced in Singapore. EconomySingapores economy is relatively stable and growing, albeit being slightly affect by global economic woes. As a whole, there are low levels of unemployment and GDP per capita is high(Worldbank,2013), hence implying more disposable income that nationals have to spend. Nonetheless, spurred on by soaring ... ...n Technology to Drive Productivity. Today October 14. Online. Available athttp//www.todayonline.com/singapore/hotels-ride-technology-drive-productivity?page=1. Accessed 15 April. 2014.The World cashbox (2013) Doing Business 2013, Washington, DC Int ernational Bank For Reconstruction and Development/ The World Bank. Online. Available at http//www.doingbusiness.org//media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf. Accessed 15 April. 2014. The World Bank. 2013. Singapore Overview. World Bank Group. Online. Available athttp//www.worldbank.org/en/ res publica/singapore/overview. Accessed 15 April. 2014.Yi, S., Day, J. and Cai, L.A. (2014) Exploring Tourist Perceived Value An Investigation of Asian Cruise Tourist Travel Experience, Journal of Quality Assurance in Hospitality and Tourism, 15 63-77